Writing
Scroll to find all of my writing categorized by the organizations and platforms I wrote for including Asibey Consulting, Heart of Los Angeles (HOLA), University of Tennessee’s Daily Beacon and the Tennessee Journalist.
Asibey Consulting
Blog Posts and Insights Pieces
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Communicating Through Turbulent Times
Several organizations have endured threats to their tax exempt status, challenging their very survival. Despite these setbacks, groups are finding ways to continue their work and redouble efforts in support of their mission and the communities they serve.
How do you uphold your values in the midst of heightened uncertainty? A central component of your response is to sharpen external communications. We offer three approaches to help your organization communicate effectively during turbulent times.
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Basics for Refreshing Your Brand
As your organization grows and evolves, sometimes your brand can remain stagnant. Before you know it, your visuals look dated and your messaging doesn’t ring the same as it once did. When that becomes the case, it may be time to rethink and refresh your brand.
Here are a few steps in doing so.
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How to Spruce Up Your Digital Presence
Managing your digital presence can feel like a daunting pocket of work for many nonprofits, but it is important to keep your networks current and consistent. With so many avenues to reach and engage audiences, it can be hard to figure out exactly where to start. Whether you are tidying up your social media platforms for an upcoming media splash or just finding a rhythm for consistent posting, it is important to cover all the bases. Here’s a few easy wins to refresh your presence across platforms.
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Tailor Your TikToks to Reach Your Audience
It might feel daunting to try to reach TikTok audiences outside of your orbit . There are many free things you can do to expand your reach. We offer some tips for optimizing your TikTok content.
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Using TikTok’s Algorithm To Your Advantage
With so much content and so many niche communities, what can you do to ensure that your TikTok content reaches your audience? Here are some tips for using TikTok’s algorithm to your advantage.
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Listen: Edith Asibey Talks Tiny Habits with Big Duck
As new year's resolutions are put into practice (or subsequently fall out of practice), it’s important to consider a different approach to enforcing change in our day-to-day lives. One way this can be done is by implementing Tiny Habits. Trinity Worthy writes a recap for Edith Asibey’s conversation on Big Duck’s “The Smart Communications” podcast
Heart of Los Angeles (HOLA)
Blog Series
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From Home to the Heart: HOLA Experts Reflect on Recovery & Return - Part 1: Brittany Mejia, SmartStart Program Director
Trinity Worthy speaks with HOLA Smart Start Program Director, Brittany Mejia, about the lessons she’s learned while working remotely, and how she plans to incorporate her lessons of mindfulness as HOLA returns in person.
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From Home to the Heart: HOLA Experts Reflect on Recovery & Return - Part 2: Kristina Wheeler, Athletics Coordinator
Trinity Worthy speaks with HOLA Athletics coordinator, Kristina Wheeler, about lessons learned during the pandemic, her new approach to teaching, and what P.E. classes and leagues will look like for the upcoming school year.
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From Home to the Heart: HOLA Experts Reflect on Recovery & Return - Part 3: Alfonso Alfaro, Senior Director of Finance and Administration
Trinity Worthy speaks with HOLA’s Senior Director of Finance and Administration, Alfonso Alfaro, about their holistic approach to serving the community, how the pandemic affected HOLA’s operations, and how the recovery has been in preparation for in-person sessions.
Daily Beacon & Tennessee Journalist
Op-eds and Features
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UT Multicultural student life hurt by COVID-19
In this feature story for the Tennessee Journalist, Trinity Worthy reports on the effect of COVID-19 on student life on the University of Tennessee’s campus amid the implementation of a new hybrid model.
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Modern Vols' Perspective: Where we are today
The University of Tennessee was founded in 1794, a fact that many students know. Nearly 170 years later, Theotis Robinson Jr., Charles Edgar Blair and Mae Gillespie became the first African-Americans to enroll in undergraduate classes, fully desegregating the University of Tennessee.
The fact of the matter is that Smokey was welcomed to Rocky Top eight years before Black people were. With continued racial tensions in our community, Daily Beacon columnists Austin Smith, Mustafa Ali-Smith, and Trinity Worthy step back and evaluate where we are fifty-eight years later.
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Work In Progress: The value of a Grammy
In this age where albums are becoming obsolete in exchange for singles and EPs, it only makes sense that the landscape of award shows is changing to fit these more frequent formats of music.
Now, mix-tapes are becoming nominated for Grammys while EPs take home actual awards.
Some may be against this change. However, the adjustments made to the design of the Grammy awards could produce great results that include looking at a wider range of music and taking into consideration projects that otherwise wouldn’t be glanced at. Doing so could not only benefit many artists but entire genres of music as well. Trinity Worthy explores this further in the first entry of her op-ed column: Work In Progress.
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Work In Progress: The great divide
Trinity Worthy explores how lack of empathy and hunger for power will not only be the undoing of American society but will also present the subsequent opportunity to rebuild.
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Work In Progress: The marathon continues
In light of the passing of rapper, entrepreneur, and community leader, Nipsey Hussle, Trinity Worthy explores his impact and ways people— whether they were fans or not— can carry on his legacy of community work and self-determination.
